IDEATION PHASE

The ideation phase marks the inception of a startup journey, where entrepreneurs embark on the process of conceptualizing and refining their business idea. It's a period of intense creativity and strategic thinking, aimed at identifying a viable market opportunity and formulating a solution to address it.

During this phase, founders delve into market research, exploring potential problems or unmet needs that their startup could potentially solve. Through brainstorming sessions, discussions, and iterative refinement, they refine their initial concept, laying the groundwork for the development of a compelling product or service.

The ideation phase is characterized by a combination of innovation, market insight, and strategic vision, setting the stage for subsequent stages of startup development.